The goal is to encourage screenings and conversations of the documentary “Unarchived,” which highlights the significance of preserving and documenting disadvantaged community histories in Western Canada.
Target audience:
General public: People who are interested in history, social justice, and community involvement.
Educators: History instructors, professors, and educators who want to incorporate a variety of historical perspectives into their curriculum.
Community organizations include LGBTQ+ organizations, cultural associations, Indigenous advocacy groups, and historical societies.
Key Messages:
“Unarchived” illuminates the often-overlooked histories of marginalized communities in Western Canada.
The documentary underscores the significance of inclusivity in cultural storytelling and the preservation of neglected community history.
Through the accounts of Ron Dutton, Dr. Aaron Devor, Dr. Satwinder Kaur Bains, Dr. Imogene Lim, and Sandra Marion, “Unarchived” questions dominant historical narratives and argues for reconciliation with Indigenous peoples.
The film’s unique and thought-provoking narratives are intended to provoke debate, foster understanding, and promote healing.
Strategy and tactics:
Media Outreach:
Press Releases: Send out press releases to local and national media outlets highlighting the film’s premiere, significant topics, and themes.
Pitch Stories: Approach journalists and reporters with feature stories and interviews about history, culture, and social issues.
Arrange interviews with the director, producers, and major topics for print, radio, and television media.
Social Media Campaigns:
Create Social Media Content: Create compelling content for Facebook, Twitter, and Instagram that features behind-the-scenes footage, interviews, and quotes from the film.
Launch a specific hashtag campaign (#UnarchivedDocumentary) to promote discussions and user-generated material about the film.
Partner with influencers: Collaborate with social media influencers and advocates from the LGBTQ+, Indigenous, and cultural communities to spread the film’s message.
Screening Events:
Host a Premiere Event for “Unarchived”: Plan a post-screening Q&A session with the director, producers, and major subjects.
Community screenings: Collaborate with educational institutions, community organizations, and cultural centers to provide screenings followed by panel discussions or workshops.
Film Festivals: Submit “Unarchived” to appropriate film festivals and plan promotional activities around festival screenings.
Education Outreach:
Curriculum Integration: Create educational tools and discussion guides to help teachers and educators incorporate “Unarchived” into history and social studies curriculum.
School Presentations: Host presentations and screenings in high schools, colleges, and universities to engage students in discussions about various historical views.
Student Outreach: Collaborate with student organizations and clubs to organize student-led screenings and debates on campus.
Community Partnerships:
Form Partnerships: Collaborate with LGBTQ+ organizations, Indigenous advocacy groups, cultural associations, and historical societies to co-host events and promote the film.
Collaborate with libraries and museums. Collaborate with local libraries and museums to organize screenings and exhibitions based on the film’s topics.
Evaluation:
Track media coverage and social media interaction data (likes, shares, and comments).
Collect comments from attendees and participants at screenings and events.
Monitor attendance and participation rates at films, workshops, and panel discussions.
Assess the film’s impact on public awareness, attitudes, and perceptions of minority community histories and cultural representations.
By implementing this communication plan, we aim to amplify the message of “Unarchived” and inspire meaningful conversations about the importance of preserving and celebrating diverse historical narratives in Western Canada.
Spokesperson:
Sarah Nguyen form the Western Canadian Heritage Foundation has a background in journalism and public relations, so she understands the power of narrative to build meaningful connections and inspire social change. She has led multiple successful communication efforts to raise awareness about significant topics and promote community engagement.
Sarah Nguyen is a skilled communications expert with over a decade of experience in the heritage and cultural sectors. Sarah, the Communications Director of the Western Canadian Heritage Foundation, is enthusiastic about amplifying various voices and supporting inclusive narratives in Canadian history.
Conclusion:
Sarah Nguyen is a skilled communications expert with over a decade of experience in the heritage and cultural sectors. Sarah, the Communications Director of the Western Canadian Heritage Foundation, is enthusiastic about amplifying various voices and supporting inclusive narratives in Canadian history.